What’s surprising about the tech trends of 2023?

Infraveo Technologies
3 min readMar 15, 2023

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Image by Infraveo

As the new year rings, it is necessary to look at the top tech trends of this year. Though tech was booming in 2022, this year will be more exciting for tech. Companies will begin to find ways to do more with less, while others will stay ahead by finding the overlap between innovations they already have.

Let’s have a look at what technology holds for 2023.

Adaptive AI

The power of artificial intelligence is not something new. However, with chatbots and virtual assistants like ChatGPT, it seems to have moved from the future to the present. Going forward, AI will significantly impact the way content is consumed online by offering more personalized experiences. In addition, AI will reduce or eliminate human interference in mundane tasks such as research and analysis. For example, Albert AI is a marketing tool used by several marketers to run and test campaigns and refine them to reach wider segments of audiences.

However, the biggest challenge for organizations will be to incorporate artificial intelligence into their business architecture. Though many companies are already deploying AI strategies, businesses need to realize that they cannot function without deploying an AI pilot plan in the years to come.

Uprising Cloud Platforms

Cloud platforms are revolutionizing the way businesses operate, providing them access to powerful tools and services. This revolution is being driven by several factors, including the increasing availability of high-speed internet and the growing demand for cloud services.

Also, cloud providers are offering new business models, flexibility, pay-as-you-go pricing strategies, and scalability that is unrivaled by on-premises or traditional business software. Users are taking full advantage of this model, with mobility and flexibility being critical requirements for employees. This has made the cloud more accessible for businesses, further driving its adoption.

Cloud platforms are making it easier for businesses to access, store, and share data from anywhere in the world. As they become increasingly sophisticated, cloud platforms will continue to shape the future of cloud services. Businesses must embrace the cloud revolution to stay ahead of the competition.

Immersive Metaverse

It is predicted that Metaverse will contribute more than $5 trillion to the global economy in 2030. The year 2023 will define its direction toward a more immersive and interactive environment. Companies like Intel, Nike, and YouTube have already deployed Metaverse in their business model by setting up virtual offices.

Some exciting trends to be expected soon include more interactive virtual worlds and personalized avatars. In 2023, small businesses will swiftly adopt this technology, while brands currently testing it will come together to create cohesive products.

Thought to Sustainable Technology

More users will shift or at least prioritize green technology (a technology that reduces the negative impacts of human actions on the environment, society, and the economy) in 2023. Businesses are migrating to cloud businesses as they become more careful about carbon emissions.

Cloud computing can help in reducing carbon emissions by up to 90%. Amazon claims that its cloud environment can complete a task with 88% lower carbon emissions as compared to its traditional counterparts. From reduced utilization rate, and higher equipment refresh speed to enabling remote working, there are several reasons why cloud computing and sustainability go hand in hand.

Companies will shift to cloud computing to support sustainable technology by reducing carbon emissions.

Conclusion

Technology is changing, and so are business operations. It will be exciting to see how businesses incorporate the right technology to take the stage in 2023.

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